Marketing Manager at Global Talent Masters Limited (GTM)

Job Summary:

Our company is seeking a talented and experienced Marketing Manager to oversee all marketing activities for our fast-moving consumer goods (FMCG) products. The successful candidate will be responsible for developing and implementing marketing strategies to drive brand awareness, increase sales, and ensure customer satisfaction. The Marketing Manager will work closely with cross-functional teams including Sales, Product Development, and Finance to meet business objectives.

Key Responsibilities:

• Develop and implement marketing strategies to drive brand awareness, increase sales, and ensure customer satisfaction.
• Manage all aspects of the marketing mix including product development, pricing, promotion, and distribution.
• Conduct market research to identify customer needs, preferences, and trends in order to develop effective marketing campaigns.
• Develop and manage the marketing budget to ensure the most efficient use of resources.
• Work closely with Sales to develop sales plans and promotional activities to achieve sales targets.
• Collaborate with Product Development to identify new product opportunities and oversee the launch of new products.
• Evaluate the effectiveness of marketing campaigns and adjust strategies as needed.
• Manage relationships with external marketing agencies and vendors.
• Provide leadership, coaching, and direction to the marketing team.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5 years of experience in marketing management within an FMCG company.
• Strong analytical and strategic thinking skills.
• Demonstrated success in developing and implementing marketing strategies.
• Excellent communication, interpersonal, and leadership skills.
• Proven ability to work collaboratively with cross-functional teams.
• Strong project management and organizational skills.
• Experience managing a team of marketing professionals.
• Ability to work in a fast-paced environment and adapt to change.

Salary and benefits

1. Gh¢ 7,000 – 10,000 per month
2. Medical Insurance for self
3. Performance linked Annual Bonus