Marketing Manager at People and Partners Group

Job Description

• Reporting to the Sales and Marketing Director, the Marketing Manager's mission is to implement the Group's marketing strategy at the country level, as well as the steering of the country's strategic watch.
• The Marketing Manager is responsible for developing and executing consumer communication strategies across media channels and showing leadership in the marketing function of the business.
• S/he is responsible for managing the company's marketing initiatives using market research and analysis to direct marketing strategy and planning
• . S/he oversees the production of all promotional materials and marketing campaigns while reporting marketing performance to senior executives.

Key Responsibilities

• Deploy successful marketing campaigns from ideation to execution with the support of the marketing team.
• Produce valuable and engaging content for brand communications that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies, and vendors to achieve marketing agreed KPIs.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely for the marketing function.
• Develop strategic marketing communication plans and manage the communication calendar.
• Develop comprehensive Insight-led briefs for Creative, Media, Events, and PR Agencies. Identifying strategic sponsorships which are in line with communication strategies and advising budget allocation.
• Increase brand visibility and relevance and support all customer engagement programs/campaigns.
• Drive consumer loyalty and conversion via promotional activities.
• Develop Campaigns to drive value & network the company's brand differentiation in the market.
• Obtain market share by developing marketing plans and programs with promotional support.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
• Utilizes construction industry and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Collaborate with the commercial team for specific strategies for clients.
• Supervises the communication agency in the deployment of the annual plan (exhibitions, awards, branding, digital, etc.).
• Produces communication media with the communication agency.
• Produces sales support tools.
• Respects and enforces the company's code of conduct and the various management procedures.
• Respects and enforces the company's policy on safety, health, and the environment.

Minimum academic level

• Bachelor’s degree in Marketing. Master's degree will be an added advantage.
• Experience (in number of years)
• 5 years of experience in brand management

Behavioral skills

• Team spirit: Interaction with L2 efficiency
• Planning and organization L3
• Change and innovation L2
• Communication and influence L3

Technical skills

• L3 marketing plan
• Preparation of L2 Budgets
• Branding L3
• L2 creative and editorial briefs