Partner Engagement & Events Coordinator at Software Dynamics

• The Partner Engagement & Events Coordinator is responsible for planning and executing events, managing partner collaborations, and delivering actionable market intelligence.
• This role ensures that Software Dynamics leverages the Microsoft Partner network effectively, maintains strong visibility in industry events, and provides research-based insights to guide marketing strategies and sales targeting.
• This is a junior-to-mid level role ideal for a highly organized, proactive, and collaborative professional.

Key Responsibilities

• Partner Engagement & Co-Marketing
• Coordinate co-marketing initiatives with Microsoft, including joint success stories, campaigns, and funding applications.
• Serve as a point of contact for partner programs and initiatives to maximize benefits from Microsoft Partner status.
• Support collaboration with other technology partners and internal teams for joint marketing activities.
• Events Planning & Execution
• Plan, coordinate, and execute webinars, workshops, and virtual events (e.g., “What’s New in F&O 2024”).
• Manage logistics and participation for conferences, trade shows, and industry events.
• Track event metrics, gather feedback, and provide post-event insights for continuous improvement.
• Work with Marketing and Sales teams to ensure events align with business goals and generate quality leads.
• Market Research & Insights
• Conduct market research to identify key industry trends, adoption patterns, and competitive intelligence (Dynamics, SAP, Oracle partners).
• Build and maintain lists of target companies and key contacts for Sales outreach.
• Provide actionable insights to refine marketing messages, campaigns, and sales territories.
• Prepare reports, dashboards, or briefing notes summarizing research findings.

Required Skills & Experience

• Experience in marketing coordination, events management, or market research (internship or agency experience acceptable).
• Strong organizational and project management skills; able to manage multiple events and research projects simultaneously.
• Basic understanding of B2B technology marketing, Microsoft ecosystem (Dynamics 365, Azure), or enterprise software is a plus.
• Proficiency with MS Office, Teams, and marketing/event management tools (Zoom, GoToWebinar, Eventbrite, etc.).
• Strong research and analytical skills; able to synthesize data into clear insights.
• Excellent written and verbal communication skills.
• Self-motivated, detail-oriented, and comfortable working both independently and as part of a team