M-Pawa Marketing Graduate Trainee - 2 Positions at Pawa IT Solutions

About the Role

We are looking for 2 Graduate trainees to work with our Marketing Team with a primary focus on Digital Marketing to support the Brand Building efforts of our organization.

Key Tasks and Role

• Planning digital marketing campaigns, including digital ads (AdWords and LinkedIn Ads), SEO, email marketing, social media, and content creation.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize the user experience
• Collaborate with agencies and other vendor partners

Knowledge & Experience

• Interest and some working experience in digital marketing.
• Knowledge of  SEO, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with knowledge in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Knowledge of website analytics tools (e.g., Google Analytics).
• Knowledge in setting up and optimizing Google AdWords campaigns and LinkedIn Ads, and experience in this skillset is an added advantage.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Ability to write copy that can be used on our preferred communication channels.
• Knowledge of Photoshop or any similar publication program is an added advantage.

Education & Professional Qualification

• Should have completed all course work for their Bachelor’s Degree in BCom, Marketing, Communications, Journalism, or related field
• Should have NOT graduated more than 1 year ago.
• Strong ability to multitask and meet objectives with minimal supervision.
• Keen to work or has previously worked in a supportive environment is a great plus