Product Marketing Manager - Web 3, Ghana at Opera

About The Job

Summary

• We are now expanding our offerings and looking for a talented and highly motivated Product Marketing Manager to drive the growth of an exciting new product in the fintech and crypto space.

Role & Responsibilities:

• Develop and execute a comprehensive marketing strategy for our new product targeting local markets in Kenya, Nigeria, South Africa, or Ghana.
• Conduct in-depth market research to identify trends, opportunities, and key players in the local fintech and crypto industries.
• Collaborate with cross-functional teams, including product management, to optimize product features and ensure market fit.
• Develop and manage marketing campaigns, including content creation, event planning, and digital marketing initiatives.
• Monitor and analyze the performance of marketing efforts, adjusting strategies as needed to achieve business goals.
• Maintain a deep understanding of local market conditions, regulations, and competitive landscape related to cryptocurrency.
• Build and maintain relationships with local partners, influencers, and media outlets to increase brand visibility and market reach.

Job Requirements:

• Bachelor's degree in Marketing, Business or Engineering.
• At least 3 years of relevant work experience, ideally in the app, fintech, or crypto industry.
• Proven experience in product management or a high-level product mindset.
• Strong understanding of local market conditions with regards to cryptocurrency, including trends and key players.
• Excellent communication, presentation, and interpersonal skills.
• Self-starter with the ability to work independently and collaboratively with cross-functional teams.
• Familiarity with marketing analytics and tools to measure campaign effectiveness.

An Ideal Candidate’s Profile:

• Prior experience in a product management role.
• Existing network of contacts within the local fintech and crypto industries.

Diversity And Inclusion:

• At Opera diversity and inclusion are central to our values. We recognise that being diverse and inclusive makes us stronger as a business.
• Our aim is to attract, recruit and retain people who reflect the diverse nature of our business, clients, and communities regardless of nationality, ethnicity, faith, belief, sexual orientation, gender identity, social background, age, and disability.

What’s On Offer:

• We offer a competitive salary, a supportive work environment, and the opportunity to contribute to the growth of an innovative product in the fintech and crypto space. If you have a passion for marketing and a deep understanding of the local market, we would love to hear from you.

Interested?