Retail Manager at Priority Activator Consulting

About The Role

The Retail Manager will be reporting to the Head of Sales & Marketing and will be responsible for segmenting of the retail business to ensure customer acquisition, retention, relationship management, account reconciliation as well as positioning the company as a premium Halal meat producer in Kenya.

We are seeking a dynamic and experienced Retail Manager to lead our Modern Trade Team and drive our organization’s goal in achieving higher market share in the FMCG industry. The ideal candidate should have strong leadership skills, strategic thinking ability, and a proven track record for success in sales in the industry.  This role requires creativity, innovation, and the ability to adapt to rapid changes in the market.

Key Duties and Responsibilities

• Develop and implement a comprehensive plan to achieve the retail chain target.
• Lead and manage the retail team, providing guidance, support, and professional development opportunities.
• In conjunction with the marketing team define and execute promotion/ sampling campaigns and programs across multiple channels, including digital, social media, email, events, and traditional media.
• Provide comprehensive analysis, and customer segmentation to identify target audiences creating the way forward for the team to the Head of Sales/ Managing Director.
• Collaborate with cross-functional teams, product development team, and customer service, to align marketing /promotion activities.
• Measure and analyze the retail team performance metrics, such as leads, conversions, Return on Investment (ROI), and customer acquisition costs, to evaluate campaign effectiveness.
• Stay updated on industry/ market trends, best practices, and emerging technologies in marketing and advertising.
• Manage marketing/ promotions budgets, resources, and vendors to ensure efficient use of resources.
• In collaboration with the marketing team, represent the organization in marketing-related activities, events, and industry associations to enhance brand visibility and reputation.
• Prepare and manage monthly, quarterly and annual budgets for the retail department.
• Work hand in hand with the Head of Sales Department to monitor and report on team goals.
• Analyze consumer behavior and determine customer preferences.

Requirements and Qualifications

• Degree in Sales & Marketing, Business Administration, or related field.
• At least five years’ experience in related field (Retail Management)
• Proven experience in marketing management, with a focus on campaign execution.
• Strong understanding on how to fast track the products/sales.
• Excellent leadership, communication, and interpersonal skills.
• Strategic thinking and problem-solving abilities.
• Creativity, innovation, and the ability to analyze and interpret data.
• Results-driven and goal-oriented mindset.
• Adaptability and flexibility in a fast-paced environment.
• Integrity and professionalism in representing the organization’s brand and values.