SACCO Marketing Officer at Co-operative Bank of Kenya

Job Purpose:

• The position will be responsible in managing and administering marketing and business development plans and initiatives (such as prospecting for new leads, market scan for potential corporates, organising corporate forums, making presentations) for the SACCO to improve its market position and achieve financial growth.
• He/She will promote an environment founded on values of Customer focus, Integrity, Reliability and Innovation.

Duties and Responsibilities:

• Develop and implement the Sacco Marketing Plan.
• Spearhead all internal and external communications for the business including brand identity, corporate image, media liaison and Public Relations.
• Planning and overseeing new marketing initiatives and ensure marketing campaigns are executed within budget limits.
• Develop new business relationships, generate and negotiate new income for the Sacco at an agreed growth oriented annual target and follow through on potential new business opportunities
• Screen potential business deals by analysing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments and quality membership of corporate and individual members.
• Oversee recruitment of new members by setting up initiatives that will support acquisition.
• Champion Deposits and Savings mobilization to ensure the Sacco achieve its intended targets
• Ensuring regular, timely and effective members and stakeholders communication.
• Provide education and training programs to the Sacco members
• Handling all marketing and public relations activities of the Sacco
• Promotion of all Sacco products for member uptake
• Ensure member retention through relationship management, group and company visitation as per the marketing plan and weekly schedules.
• Keep abreast of the industry trends
• Customer satisfaction survey to determine trends and areas of improvement
• Preparation of monthly business report
• Perform any other duty as may be assigned from time to time

Job Specifications:

• A Bachelor’s Degree in Marketing, Economics, Commerce or Business Management Business related degree, bias in Marketing preferred
• At least 4-5 years’ experience a similar environment preferably a financial institution
• Ability to lead and work within a team
• Market intelligence and business development skills
• Demonstrated ability to develop new business opportunities and improve the profitability and competitive performance of the business
• Excellent conflict resolution and interpersonal skills and ability to build lasting relationships with clients
• Exceptional organization skills and a strong work ethic
• Demonstrated ability to increase productivity and continuously improve methods, approaches, and departmental contribution
• Ability to handle pressure and meet deadlines
• Good understanding of the internal policies, systems and procedures of a SACCO
• Creative and innovative.
• Excellent communication, influencing and presentation skills.
• Computer literacy skills with Demonstrated experience in Microsoft Office, spreadsheet and PowerPoint applications