Safaricom is the leading provider of converged communication solutions in Kenya. In addition to providing a broad range of first-class products and services for Telephony, Broadband Internet and Financial services, Safaricom seeks to uplift the welfare of Kenyans through value-added services and support for community projects.
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Senior Commercial Manager- Content & Digital Services
Strategy and leadership: Define and implement Content growth strategies, set ambitious goals, and lead cross-functional teams to achieve them.
Commercial Strategy Development: Designing and executing comprehensive strategies to achieve sustainable Content Business growth and market leadership including deploying appropriate commercial models and pricing strategies for the different segments.
Sales and Marketing Leadership: Overseeing all sales, marketing, and business development operations, including go-to-market (GTM) initiatives and brand positioning.
Partner Relationship Management: Building and maintaining strong, and profitable long-term relationships with key partners,
Customer acquisition and retention: Drive user acquisition through various marketing channels and work to improve customer retention and lifetime value as well as strong understanding of customer behaviours and needs
Data analysis and optimization: Use data analytics to understand user behaviour, analyze performance metrics, and identify opportunities for improvement across the conversion funnel on digital and social platforms
Experimentation: Foster a culture of experimentation to test new ideas, strategies, and tactics for growth.
Cross-functional collaboration: Work closely with product, marketing, sales, and other teams to align growth initiatives with overall business objectives.
Budget management and Revenue Management: Manage the growth marketing budget and allocate resources to different initiatives based on potential ROI. Setting financial targets, managing commercial budgets, developing pricing strategies, and ensuring profitable growth.
Creativity and innovation: Ability to find creative solutions and new ways to grow markets.
Performance Monitoring: Establishing and tracking key performance indicators (KPIs) and providing regular reports to the executive team and the board of directors.
Technical skills: Familiarity with analytics tools, CRM platforms, and other growth-related software is crucial.
Team Leadership: Leading, mentoring, and scaling high-performing commercial teams and fostering a collaborative, performance-driven culture.
Health and Safety
Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and
Qualifications
A bachelor's degree in business administration, marketing, finance, or a related field; an MBA or advanced degree is often preferred.
Extensive experience in Content Business and 8 years plus in senior commercial or sales leadership roles, with a proven track record of driving significant revenue growth
Profit & Loss responsibility experience
Experience in preparation of budgets and forecasts in a large company
Financial modelling experience, preferably in Excel
Gmail
Yahoomail