Senior Manager Sales & Partnerships at Rose Avenue Group

Job Responsibilities

Occupancy and Revenue Generation:

• Anticipate accommodation demand across target universities and colleges through stakeholder engagement.
• Prepare and execute promotional campaigns to ensure ramp-up, stabilization, and backfilling across properties.
• Generate high-quality leads converting to actual check-ins.
• Engage stakeholders including foundations, HELB, MoE, Commission of University Education, TVET Authority, KATTI, and marketing influencer networks.
• Stabilize properties through early bookings and implementation of signed MOUs.
• Create promoters and influencers within the university ecosystem to spread awareness and referrals.
• Reach out to high school students with interventions highlighting accommodation services.
• Build and nurture relationships with key B2B accounts to secure business and mitigate operational challenges.

Campaign Management:

• Onboard, engage, and retain key stakeholders, influencers, and brand promoters within the university alliance ecosystem.
• Align promotional campaigns with university/college calendars (academic and non-academic events).
• Work closely with marketing and property operations teams to create a positive feedback loop.
• Deploy mutually beneficial interventions supporting lead generation and brand visibility.
• Design and implement university alliance tactics to grow the partner portfolio.
• Continuously analyze trends based on university calendars, property churn, occupancy, demographics, and referral effectiveness to improve campaigns.
• Develop and implement an onboarding matrix for university alliance and retail partners to ensure exceptional experience.

People and Culture:

• Develop and drive a customer-centric and performance-driven culture within the department.
• Establish effective and efficient departmental systems, processes, and procedures to meet business objectives.
• Ensure the department is adequately resourced in terms of people, equipment, software, training, and other facilitation needs.

Other Requirements

Qualifications and Education Requirements:

• Bachelor’s degree in Business Management or Administration (MBA is an added advantage).
• 8–12 years of working experience.
• Leadership and supervisory skills.
• Strong analytical skills with the ability to collect, analyze, and interpret data.
• Customer-centric approach to meet internal and external stakeholder needs.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and other relevant software for data analysis and reporting.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to work in a fast-paced, fluid team environment with multiple stakeholders.