Social Media Specialist at Bobu Africa

Role Description

• The Social Media and Digital Marketing Specialist drives brand visibility and engagement, enhancing online presence, attracting leads, and contributing to business growth through strategic content and digital campaigns.

Key Responsibilities

• Content Creation & Management: Develop and implement content strategies across digital platforms, create engaging content, and optimize for SEO. Monitor performance and improve based on analytics.
• Social Media Management: Manage social media accounts, create campaigns to boost brand awareness, engage with followers, and analyze performance to enhance growth.
• Video Content Creation & Editing: Plan, shoot, and edit travel videos, utilizing editing software to create professional content that showcases travel experiences.
• Online Advertising: Manage and optimize online advertising campaigns across platforms, tracking performance to maximize ROI.
• Email Marketing: Create and manage targeted email campaigns, build and maintain email lists, and analyze performance to improve conversions.

Qualifications

• 2-3 years of experience in social media, digital marketing.Bachelor's degree in Marketing, Communications, Journalism, or a related field
• Social Media Expertise: Proficient in social media management tools (e.g., Hootsuite, Buffer) and familiar with platform dynamics (YouTube, Instagram), with experience in digital marketing and content creation.
• Video & Graphic Editing Skills: Skilled in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) and basic graphic design tools (e.g., Canva, Photoshop) to produce engaging multimedia content.
• Marketing & SEO Experience: Strong marketing mindset with extensive knowledge in SEO principles, email marketing, and driving digital growth.
• Communication & Problem-Solving: Excellent written and verbal communication skills, with strong organizational abilities and a proactive approach to learning and problem-solving.