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  • Posted: Jan 20, 2025
    Deadline: Not specified
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  • Bobu Africa ventures with you into Africa's hidden gems, tailoring not only journeys, but unforgettable and fulfilling experiences for you. We focus on giving you life affirming and intimately designed experiences throughout Africa.
    Read more about this company

     

    Social Media Specialist

    Role Description

    • The Social Media and Digital Marketing Specialist drives brand visibility and engagement, enhancing online presence, attracting leads, and contributing to business growth through strategic content and digital campaigns.

    Key Responsibilities

    • Content Creation & Management: Develop and implement content strategies across digital platforms, create engaging content, and optimize for SEO. Monitor performance and improve based on analytics.
    • Social Media Management: Manage social media accounts, create campaigns to boost brand awareness, engage with followers, and analyze performance to enhance growth.
    • Video Content Creation & Editing: Plan, shoot, and edit travel videos, utilizing editing software to create professional content that showcases travel experiences.
    • Online Advertising: Manage and optimize online advertising campaigns across platforms, tracking performance to maximize ROI.
    • Email Marketing: Create and manage targeted email campaigns, build and maintain email lists, and analyze performance to improve conversions.

    Qualifications

    • 2-3 years of experience in social media, digital marketing.Bachelor's degree in Marketing, Communications, Journalism, or a related field
    • Social Media Expertise: Proficient in social media management tools (e.g., Hootsuite, Buffer) and familiar with platform dynamics (YouTube, Instagram), with experience in digital marketing and content creation.
    • Video & Graphic Editing Skills: Skilled in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) and basic graphic design tools (e.g., Canva, Photoshop) to produce engaging multimedia content.
    • Marketing & SEO Experience: Strong marketing mindset with extensive knowledge in SEO principles, email marketing, and driving digital growth.
    • Communication & Problem-Solving: Excellent written and verbal communication skills, with strong organizational abilities and a proactive approach to learning and problem-solving.

    Check how your CV aligns with this job

    Method of Application

    Send your applications to [email protected], including but not limited to your cover letter, recommendation letter, your works. Email Tittle: Job title + Your name

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