Trade Marketing Manager, East Africa (Nairobi) at Pernod Ricard

DETAILED TASKS

Customer Marketing strategies

• Annual Customer Marketing Plans for key brands developed
• Identifying Target customers
• Aligning customer Marketing Plans aligned with brand and commercial objectives and account plans
• Developing Channel and sub-channel strategies

Implement parts of Customer Marketing strategies

• Implementing annual customer marketing plans for each brand
• Developing Sales support presentations developed
• Defining and Implementing a POS plan
• Developing Customer Marketing promotional calendar developed
• Managing sponsorships and their execution in co-ordination with Brand Managers and Brand Ambassadors.
• Communicating brand standards, plans, strategy, and marketing programs to key stakeholders (internal & external)

Evaluation of Customer Marketing strategies

• Evaluating Annual Customer Marketing Plans for each brand for effectiveness
• Tracking and recording Customer Marketing activities
• Making recommendations for future Customer Marketing Plans

Coordinate with Marketing and Sales

• Making Internal stakeholders aware of Customer Marketing activities
• Facilitating proper flow of information between Marketing and Sales departments

Collaborate with external agencies

•  Giving external agencies necessary support to deliver project objectives
• Giving input in briefs to Agencies for promotions in the On/Off Trade
• Effectively managing the merchandising team along with the Modern Trade Manager.

KNOWLEDGE AND SKILLS REQUIRED

Technical & Management Skills:

• Sense of business and strategic agility
• Balanced capabilities with regard to understanding brand strategies with a sales translation
• Advanced financial aptitude and familiarity with cost-benefit analysis
• Understanding of tracking metrics to evaluate marketing effectiveness
• High computer literacy: reporting and presentations with fluent use and application of spreadsheet and database programs i.e. Excel or Access
• Building effective relationships across the organization and with key stakeholders
• Ability to navigate in an amorphous environment
• Exceptional verbal, written and presentation skills

Personal & interpersonal skills:

• Self-motivated and passionate about brand development
• Outgoing with excellent people skills
• Action-oriented with an inherent drive for results
• Highly creative with ability to learn fast

EXPERIENCE & QUALIFICATIONS REQUIRED

• Business Administration, Marketing or similar business degree.
• Min 5yrs experience in consumer products marketing and/or sales with significant exposure to brand building activity
• Strong sensitivity to the luxury or premium goods universe