Assistant Market Research Officer at Graphic Communications Group

We, Graphic Communications Group are looking for a social media enthusiast with a keen interest in digital media and an appreciation of data analysis who will be responsible for primary data collection on a variety of issues and the preparation of primary analysis for further development. The individual must have a passion for brands growth and a sense of purpose

Key Accountabilities

•  Co-ordinate digital campaign tracking and analytics
•  Co-ordinate activities of data collection teams on a variety of assignments
•  Conduct surveys on attitudes of readership and feedback to content and format of publications
•  Track adverts and campaigns to assess success /failure of market penetration
•  Conduct research and analysis on competition to provide feedback to management
•  Solicit feedback from vendors and subscribers on content and format of publications
•  Prepare primary analysis of feedback and results and submit to management for further development and analysis
•  Conduct research and analysis on company’s brands to provide feedback to management

Qualification Required & Experience

•  Degree in Social Science, Mathematics or equivalent with a minimum of three (3) years post qualification relevant experience.

Skills/Competencies required

•  Strong social media skills
•  Strong computer literacy skills (conversant with the use of research software)
•  Proven Research skills
•  Strong analytical skills
•  Ability to work to strict deadlines and under minimum supervision
•  Flexible attitude to working arrangements/
•  Excellent verbal, written communication and presentation skills
•  Working knowledge of the print media Industry would be a distinct advantage
•  Good Team player
•  Strong Digital competencies