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  • Posted: Dec 10, 2020
    Deadline: Not specified
  • Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and d...
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    Brand Manager – Lifebuoy & Carbolic

    To play key supporting role in the development and implementation of the integrated brand marketing plan and to achieve the business goals for Lifebuoy & Carbolic. The job requires managing Lifebuoy & Carbolic and deliver market development campaign and innovations across Ghana.

    Main Accountabilities

    • Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health.
    • Develop and execute marketing activity in line with brand marketing plans ensuring consistency with ‘brand key’ vision and ‘brand vision’ plan.
    • Analyze brand performance and brand health by constant evaluation of national support activities against measurable objectives.
    • Deliver specific innovations as per the brand strategy to deliver growth in the market share and other performance indicators as outlined by the business/function and Line Manager.
    • Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.
    • Assist in the development of brand strategies and plans in order to achieve short and long-term business targets (financial and in-market performance).
    • Assist in the implementation of brand plans within designated timelines and budget restrictions and in the execution of consumer support programs (consumer promotion), market research and design.
    • Participate in the creative development process and execution of the brand activation.
    • Assist in monitoring and analysing competitive and marketplace activity.
    • Managing of all day-to-day activities associated to all marketing efforts, including, project management, creative development, campaign tracking and reporting as necessary.
    • Work closely with cross functional team to land flawlessly all marketing related activities and project innovations.

    Critical success Factors for the Job

    Relevant Experience


    • Minimum of two (2) to three (3) years brand management in a Fast-Moving Consumer Goods (FMCG) environment or marketing role.
    • Customer marketing experience is an added advantage.
    • Relevant Business management and project management experience.

    Key Competencies (SOL’s)

    • Purpose & Service
    • Personal Mastery
    • Agility
    • Business Acumen
    • Talent Catalyst
    • Consumer Love
    • Passion for High Performance

    Key Environment

    Internal Stakeholders the role interface with:

    • Category Leads
    • CD Director
    • CCBTs
    • Brand Managers
    • Key Account Managers
    • Channel & Category Development Managers
    • CCM & CMI
    • Supply Chain
    • MIS Manager
    • R & D
    • Regulatory Affairs
    • Finance
    • Quality

    CD Excellence Team

    • Category Managers
    • Finance BP
    • Corporate Communications
    • DIOM Manager

    External Stakeholders the role interfaces with:

    • Communication & Public Relations Agency
    • Marketing Research Agencies
    • Regulatory body (GSA & FDA)
    • Creative Agencies

    Method of Application

    Interested and qualified? Go to Unilever on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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