Brand Manager – Lifebuoy & Carbolic at Unilever

To play key supporting role in the development and implementation of the integrated brand marketing plan and to achieve the business goals for Lifebuoy & Carbolic. The job requires managing Lifebuoy & Carbolic and deliver market development campaign and innovations across Ghana.

Main Accountabilities

• Develop the brand marketing plan through an understanding of the drivers of brand growth and brand health.
• Develop and execute marketing activity in line with brand marketing plans ensuring consistency with ‘brand key’ vision and ‘brand vision’ plan.
• Analyze brand performance and brand health by constant evaluation of national support activities against measurable objectives.
• Deliver specific innovations as per the brand strategy to deliver growth in the market share and other performance indicators as outlined by the business/function and Line Manager.
• Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.
• Assist in the development of brand strategies and plans in order to achieve short and long-term business targets (financial and in-market performance).
• Assist in the implementation of brand plans within designated timelines and budget restrictions and in the execution of consumer support programs (consumer promotion), market research and design.
• Participate in the creative development process and execution of the brand activation.
• Assist in monitoring and analysing competitive and marketplace activity.
• Managing of all day-to-day activities associated to all marketing efforts, including, project management, creative development, campaign tracking and reporting as necessary.
• Work closely with cross functional team to land flawlessly all marketing related activities and project innovations.

Critical success Factors for the Job

Relevant Experience

Essential:

• Minimum of two (2) to three (3) years brand management in a Fast-Moving Consumer Goods (FMCG) environment or marketing role.
• Customer marketing experience is an added advantage.
• Relevant Business management and project management experience.

Key Competencies (SOL’s)

• Purpose & Service
• Personal Mastery
• Agility
• Business Acumen
• Talent Catalyst
• Consumer Love
• Passion for High Performance

Key Environment

Internal Stakeholders the role interface with:

• Category Leads
• CD Director
• CCBTs
• Brand Managers
• Key Account Managers
• Channel & Category Development Managers
• CCM & CMI
• Supply Chain
• MIS Manager
• R & D
• Regulatory Affairs
• Finance
• Quality

CD Excellence Team

• Category Managers
• Finance BP
• Corporate Communications
• DIOM Manager

External Stakeholders the role interfaces with:

• Communication & Public Relations Agency
• Marketing Research Agencies
• Regulatory body (GSA & FDA)
• Creative Agencies