Business Development Manager at Euracare Advanced Diagnostic and Heart Centre

SUMMARY OF RESPONSIBILITIES

• Analyze market data and develop strategic plans to grow sales within territories.
• Keep informed and provide information on competitive activity.
• Develop & implement Sales & Marketing Strategy with sales team counterparts.
• Identify opportunities for potential joint ventures and new synergies to raise the profile of the practices at Euracare.
• Increase Sales within the various territories.
• Initiate, introduce and negotiate agreements on new concepts & protocols with private medical insurance companies, corporate organizations and medical groups.
• Grow lines of service as defined by management, by developing, gaining, retaining and maintaining relationships with key referral sources.
• Initiate & oversee Occupational Health Screenings.
• Manage complex Sales & Marketing through medical facilities decision-making procedures.
• Ability to control a sales calls by following a defined agenda and concluding with clear outcomes.
• Coordinate selling and conversion efforts with Euracare counterparts in any given target account.
• Maintain call frequency to support account conversion and account service needs.
• Resist price pressure by establishing clear differentiation between Euracare and competitive alternative.
• Conduct multiple shift in-service programs as needed to ensure effective adoption and utilization of our services.
• Acting as Public Relations officer by collaborating with all stakeholders, attending trade shows and events to enhance the Euracare brand & visibility in the market.
• Assist Marketing by the development of marketing literature, commercial advertisement and media relationship.
• Collaborate with Marketing to produce marketing campaigns, plan symposiums and educational forums that provide an opportunity to identify potential referral sources.
• Demonstrate accountability, learning agility and experience in leading & motivating staff in a collaborative team environment.
• To perform other job-related duties as determined and assigned by management and Special Assignments, as required.
• Submit Reports to Managing Director.
• Maintain Euracare Ethical and Professional selling standards.
• NEGOTIATED WORK RESPONSIBILITIES: (defined as Indispensable Work which is a showstopper and requires working with others in order to be accomplished):
• Customer Services excellence
• Marketing & Sales
• Innovative
• Project & Relationship Management
•  Excellent written and oral communication skills
•  National & International Accounts
• Physical requirements: Extensive car travel, talking & listening and administrative work.

QUALIFICATIONS (Bona-fide minimum qualifications for the position)

• Academic/Credentials/Certifications: Bachelor's degree.
• Length of experience: 4- 7 years' work experience with a proven (at least 3 years) track record of success in new business development.
• Specialized skills/technical knowledge: In-depth understanding of Sales & Marketing in the Healthcare industry, within the culture of Ghana, is essential.