Cluster SBU Marketing Manager at British Council

Role Purpose:

• To support the Senior Marketing Manager, English in the development and implementation of the cluster/country marketing strategy and plans for English, ensuring alignment to the regional and global marketing strategy and brand, and to work in partnership with the English SBU to ensure that marketing programmes enable required business targets.

Main Accountabilities:

• Strategy and Planning 
• Supports the Senior Marketing Manager, English to develop and execute marketing plans for English in the cluster/country, ensuring they drive and support the regional strategic objectives for the British Council in a flexible, cost-effective way.
• Plans and executes go to market plans for English across the cluster/country, agreeing the programmes, delivery mechanisms, budgets and resources.
• Develops and executes campaigns to support a variety of routes to market and maximise impact and share of voice.
• Deploys the British Council brand architecture in line with brand management standards across the cluster.
• Ensures that clear and consistent marketing processes are deployed for English aligned to agreed global marketing processes.
• Monitors and reports on agreed marketing KPIs for English in the cluster. 
   

Consultancy, analysis & problem-solving

• Applies professional marketing expertise to develop and enhance English marketing strategies, plans and approaches.
• Applies core technical and professional knowledge to identify and assess current state of English marketing, suggests opportunities for improvement and design and supports the development of new or improved practice to drive business growth and reduce duplication of activities and expenditure. 
• Presents information clearly supported as needed to tailor the presentation of findings to meet the differing needs of stakeholders in the cluster.
• Supports others in understanding of the cluster context, opportunities and challenges for English marketing functions and teams.
• Makes appropriate linkages to issues in the cluster, English and region, to help ensure that the development of cluster English marketing strategies and plans is based on informed business insight and joined-up thinking.
• Proactively seeks internal customer and other feedback to monitor satisfaction with the provision of marketing services for English in the cluster and specialist advice and support, enabling improvements to be made where issues are identified.
   

Business Development 

• Supports the implementation of new English marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional English marketing strategy. 
• Drives a clear focus on audiences and market segmentation.
• Explains to customers and colleagues the need for compliance with agreed marketing policies and processes and produces reports at country level to demonstrate compliance as needed. 
• Champions the deployment of the British Council brand architecture, monitors compliance, and manages interventions to address and resolve non-compliance. 
   

Subject/Sector expertise

• Provides proactive professional advice and support to colleagues to ensure local English specific requirements are compliant with marketing policy, process and governance. 
• Ensure the development of high quality and effective English marketing plans and solutions using and sharing their marketing expertise. 
• Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise. 
   

Commercial and financial management

• Using agreed corporate systems and processes, supports budget management for the regarding English marketing plans and programmes. 
• Conducts monthly and year-end reporting on progress against plan and deliverables, budget, and management of issues and risks. 
• Shows an understanding of value for money/cost effectiveness in the advice, recommendations and support they provide to colleagues in the business teams supporting them to achieve the best results from their projects, products and services. 
   

Relationship and stakeholder management:

• Proactively participates in the Marketing Community of Practice and network of marketing professionals developing good working relationships with colleagues across the organisation and the business & operational teams across the cluster they support. 
• Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise. 
• Proactively builds and maintains excellent relationships with internal partners and stakeholders to ensure integrated, joined up and future-proofed approaches. 
   

Leadership and management 

• Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon. 
• Shares intelligence, experience and ideas to support Senior Marketing Manager in identifying/developing new ways in which marketing could positively impact upon the British Council’s operational efficiency and effectiveness. 
   

About You (essential requirements for the role):

• Relevant degree e.g. marketing, or equivalent level of experience.
• Experience in a marketing position at a national level within a medium to large organisation.
• Demonstrable experience of developing marketing strategies and plans
• Demonstrable experience in managing supplier relationships
• Stakeholder engagement and management
   

Desirable requirements for the role

• Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience in relevant discipline)
• Experience in a global organisation 
• Experience in a relevant sector or industry e.g. education, English teaching