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  • Posted: May 26, 2020
    Deadline: Not specified
  • Note: Never pay any money to any recruiter for any purpose (certificates, medical testing, interview, work kit or any other thing).

    Millar Cameron is a specialist recruitment consultancy who work with many of the worlds most pioneering organizations both overseas and within the UK. We believe that prevention is better than intervention and follow a strict, trusted and disciplined process when we source staff for our customers.

    Read more about this company

    Commercial Manager

    The successful Commercial Manager will have the following responsibilities:

    •  Developing sales, primarily within on-trade channels for kegged and bottled beer, achieving or exceeding quarterly and annual targets
    •  Establishing a sales forecast and marketing calendar as well as training guide for the Commercial team
    •  Recruiting, managing, and developing the brewery’s Sales and Marketing team
    •  Creating a sales function for the company, assessing and appointing distributors and then providing distributors with appropriate support
    •  Establishing procedures for installation of beer taps in bars/pubs
    •  Organising and managing all marketing and brand building activities, e.g. advertising and activations (above the line and below the line)
    •  Creating and maintaining a strong social media presence
    •  Managing promotional campaigns, e.g. tastings, pop up bars

    The ideal candidate for the Commercial Manager will have the following skills and experience:

    •  5+ years in Sales/Commercial leadership roles
    •  An extensive knowledge of the local market in Accra
    •  Strong on-trade/HORECA experience, with the ability to convince bar owners/managers to list products
    •  Excellent knowledge of local distributors
    •  The ability to effectively coach sales staff
    •  A passion for quality beer
    •  Excellent communication skills; fluent English is essential (French would be a bonus)
    •  Bachelor’s degree in Business, Marketing or similar (Master’s preferred)

    Method of Application

    Interested and qualified? Go to Millar Cameron on to apply

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