Commercial Manager at Millar Cameron

The successful Commercial Manager will have the following responsibilities:

•  Developing sales, primarily within on-trade channels for kegged and bottled beer, achieving or exceeding quarterly and annual targets
•  Establishing a sales forecast and marketing calendar as well as training guide for the Commercial team
•  Recruiting, managing, and developing the brewery’s Sales and Marketing team
•  Creating a sales function for the company, assessing and appointing distributors and then providing distributors with appropriate support
•  Establishing procedures for installation of beer taps in bars/pubs
•  Organising and managing all marketing and brand building activities, e.g. advertising and activations (above the line and below the line)
•  Creating and maintaining a strong social media presence
•  Managing promotional campaigns, e.g. tastings, pop up bars

The ideal candidate for the Commercial Manager will have the following skills and experience:

•  5+ years in Sales/Commercial leadership roles
•  An extensive knowledge of the local market in Accra
•  Strong on-trade/HORECA experience, with the ability to convince bar owners/managers to list products
•  Excellent knowledge of local distributors
•  The ability to effectively coach sales staff
•  A passion for quality beer
•  Excellent communication skills; fluent English is essential (French would be a bonus)
•  Bachelor’s degree in Business, Marketing or similar (Master’s preferred)