Content Marketing Manager at Kibo School

What You’ll Do

It’s an amazing time to join Kibo. We’ve recently launched our BSc in computer science are looking for a Content Marketing Manager to tell the story of our learning experience and connect Kibo to new leaners. You will be our chief storyteller and help translate our work and vision into compelling content that inspires and educates our core audience of 18-34 year old Africans who want to build a world-class tech career. You’ll also help us speak to other stakeholders including parents and the education industry at large. You will work closely with our outreach team and report directly to the CEO. Key responsibilities are:

• Own the development and execution of a content marketing program. You will partner with experts — within and outside of Kibo — to create an editorial plan for blog posts, long form guides, and more
• Collaborate with team members to identify compelling stories, then research, write, edit, and publish content to our channels
• Own content marketing strategy and execution, including managing day-to-day creation, editing, promotion, and reporting
• Manage our social media presence, and our website
• Set goals for content engagement and identify opportunities to syndicate content
• Track and analyze data on content performance, and iterate to improve reach
• Manage interns, volunteers, and other content contributors
• Implement strategies to scale content production

Who You Are

• Mission-aligned, and excited by Kibo’s mission and vision
• Have a love of writing and distilling complex technical concepts into easy-to-understand materials. Yet, you know content goes beyond what is written and are excited to tell our brand story through different mediums
• Excellent written communicator: as a remote-first, globally distributed startup, we spend a lot of time communicating in writing and documenting our processes. Thus, clear, structured, and well-organized writing is a must.
• Organized, operations-savvy and detail-oriented: You’re great at leading projects, prioritizing, and keeping everyone on track (and in the loop) to deliver on plans. The ability to multi-task in a fast-paced environment, without sacrificing accuracy, is a must.
• Tech savvy: You’re proficient with CRM, automation, and database tools. You have proven success managing online marketing programs and tracking CPC, CPA and CPM cost models on content sites. You are excited to use tech to automate processes, and are comfortable and confident learning new tools.
• Creative and entrepreneurial self-starter: You thrive in a fast-paced environment, and want to build something from scratch.
• Demonstrated experience identifying, writing, editing, and publishing on-brand content across social media channels (e.g. LinkedIn, Twitter, Instagram) for organizations or brands

Required qualifications

• 5+ years of professional work experience owning and evaluating marketing campaigns

Preferred qualifications

• Experience managing in-house or external design resources, and creating design briefs for social media assets (graphics, GIFs, video, etc.)
• Experienced in implementing organic acquisition strategies, including SEO