Digital Marketer Specialist at Slamm Tech Systems Limited

Key Responsibilities

• Develop a comprehensive digital plan and create strategies to increase online traffic
• Work with the team to develop and design digital content to enable Slamm to increase brand awareness and grow its presence in the external marketplace
• Design and execute digital marketing campaigns / programs that generate qualified leads for our sales teams
• Generate, measure and analyze monthly performance reports on our marketing campaigns and assess against goals (ROI and KPIs)
• Track social media analytics on a bi-weekly basis to inform marketing strategy
• Make recommendations to optimize performance
• Evaluate and identify new tools, applications, and lead sources by conducting periodic reviews of the market and following up on contacts

Qualifications

• Bachelor’s degree in Journalism, Communications, English or related field
• 2-4 years of content marketing or writing experience
• Excellent written and verbal communication skills.
• Ability to multi-task, prioritize and adhere to project deadlines
• Understanding of SEO and its ability to guide content creation and strategy
• Self-motivated and able to work well both individually and in a highly collaborative environment
• Strong analytical skills, with an ability to turn data into action-oriented decisions
• Working knowledge of a marketing automation platform