The Jospong Group of Companies is one of the most diversified holdings companies in Ghana with operations in other African countries and Asia. The company has business interest in about 13 sectors of the economy with its biggest operations in Waste management, ICT and Banking as well as Automobile and Equipment.
Established in 1995, as a printing press, the...
Read more about this company
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
What does a Digital Marketing Manager do?
You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.
Responsibilities
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
BS/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Explore Careers for a Sustainable Future - British CouncilAre you interested in contributing to a more sustainable world? Then your skills and experiences can find expression in the Green Industry.
There are many routes to finding work in the green economy. Explore the different paths into environmental work, climate change and sustainability in this upcoming webinar where we will hear from industry leaders, employers and UK alumni who have gone on to successful careers in the green industries.
ALI Business Development Scholarship ProgramThe African Leadership Institute is currently on a mission to raise successful business leaders in Africa who can solve complex problems, create jobs, and establish value for their stakeholders. As such, we are giving scholarship to Africans through the ALI Online Business Development Scholarship program which is aimed at educating business enthusiasts of all levels. We invite learners, 18 years of age or older who are interested in expanding their business skills and knowledge of building a successful business to apply for the ALI Business Development Scholarship program. This program has been divided into two phases
Call for Applications for Mastercard Foundation Scholars Program at USIU-AfricaUnited States International University-Africa (USIU-Africa) has partnered with the Mastercard Foundation in its global Scholars Program. This initiative will offer academically talented youth from Africa facing financial, gender, displacement, or disability constraints an opportunity to access world class university education.
African European Digital Venture Program (AEDV)Our goal is to give African startups access to know-how about the European market and to strengthen partnerships between African startups and established European companies and startups. The initiation of partnerships in the field of digital transformation, also across continents, will create a win-win situation for both parties.
Our program gives startups the opportunity to get to know the European and German ecosystem in a concrete and practical way, to establish first contacts that can be the basis for future business and to acquire relevant knowledge for this purpose.
Gmail
Yahoomail