Digital Marketing Officer at Prudential Life Insurance Ghana

Job Requirement

Qualification: Minimum of 1st Degree

Experience: Minimum of 2 years’ experience in a similar Role

Reporting Line: Chief Strategy & Innovations Officer

Brief Job Description

Reporting to the Chief Strategy & Innovations Officer, the Digital Marketing Officer will be required to work within the marketing and communication function in delivering Digital Marketing strategies that covers Branding, Advertising, Marketing, Media relations etc.

Key Functional Skills:

• Identify Social Media trends and insights
• Create marketing campaigns to promote brand awareness
• Manage and maintain company’s website and social media platforms, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Implement and analyze performance metrics
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among digital platforms