Digital Media Manager - Integrated planner and Buying Lead at Vodafone Ghana

Role Purpose

• This role forms a critical part of Vodafone’s new Insourced media team, that will take full strategic and operational accountability of all biddable and non-biddable digital media disciplines (Search, Social, and Programmatic). 
• This change reflects the next phase of digital transformation at Vodafone, and an emphasis on delivering against its Operating Principles of Transparency, Ownership, and Independence.
• Success in this role at Vodafone will depend heavily on both your credible technical expertise and experience, but also your ability to work well in an extremely fast-paced and demanding environment, and in collaborating/influencing across teams.

Job Responsibility

• Ensure we have an aligned brand and performance media strategy and makes sure our biddable and non-biddable media planning is integrated with the media agency or vendor
• Lead and implement the overall strategic planning process
• Drive integrated briefings and responses, servicing different internal “customers”, e.g. Digital Squads, Segment teams etc.
• Provide leadership across Brand and Performance planning to optimise/eradicate duplication in the insourcing team 
• Provide budget allocation guidance
• Responsible for delivering effective biddable and non-biddable media planning and campaign operations.
• Plan and execute biddable media campaign
• Drive audience strategy across all biddable and non-biddable channels for execution 
• Manage internal (other teams) and external (agency and providers) stakeholders
• Technology, vendor, partner leadership (e.g. Google, Facebook, etc.), innovation, training and best practice
• Responsible for running all social, Search and programmatic campaigns and operations
• Execute strategy and manage accounts in line with best practice.
• Closely works with Media Managers and Analyst within the team 
• Lead on vendor/technology relationships to deliver maximum utility and benefit.

Skills

• PR and Sponsorship
• Media Planning
• Biddable Media
• Brand Management
• Data Analytics and Insights
• Social and Digital Marketing - Channels, Platforms and Tools
• Business and Commercial Acumen
• Content Marketing
• Product/Solution Proposition Strategy and Design
• Customer Centricity

Technical / Professional Skills

• Degree or Certificate in digital marketing 
• Platform certifications
• Masters in Marketing comms, advertising or related field is a plus
• Relevant management experience in media industry – client, agency or consultancy side.
• Good data management and analytical skills.
• Excellent numeracy, data handling, time management, prioritisation, and delegation skills.
• Understanding of Programmatic advertising based on hands on experience of managing display and video campaigns, across multiple channels and devices.
• Trading experience across open exchange, PMP and buying across all media types (Audio, Video, Display, Native etc).