E-Business Manager at Publicis Groupe Africa

About The Job

Job Summary

• Maintain website content via Content Management System (CMS) and/or XML ingestion.
• Update all web pages, newsletters through a combination of online editorial tools and/or direct HTML manipulation.
• Plan and manage all digital marketing, including Email/SMS, Search, Influencers, social, display & video campaigns
• Measure and report on the performance of digital marketing campaigns
• Identify trends and insights, and optimize - design, messaging, spend and performance based on the insights
• Collaborate with internal teams, agencies and partners to create digital solutions such as landing pages, Newsletter templates, AR Filters, Bots and optimize user experience
• Utilize strong analytical ability to evaluate and optimize end-to-end consumer experience across multiple channels and customer touch points
• Direct global innovative e-business projects - strategic business case development, project selection, piloting, and implementation.
• Provide thought leadership and perspective on marketing, tech and communications.

Qualifications:

• ExperiencedE-Business Managerto assist in the planning, execution, optimization and reporting of online marketing efforts.

Job Description:

• Maintain website content via Content Management System (CMS) and/or XML ingestion.
• Update all web pages, newsletters through a combination of online editorial tools and/or direct HTML manipulation.
• Plan and manage all digital marketing, including Email/SMS, Search, Influencers, social, display & video campaigns
• Measure and report on the performance of digital marketing campaigns
• Identify trends and insights, and optimize - design, messaging, spend and performance based on the insights
• Collaborate with internal teams, agencies and partners to create digital solutions such as landing pages, Newsletter templates, AR Filters, Bots and optimize user experience
• Utilize strong analytical ability to evaluate and optimize end-to-end consumer experience across multiple channels and customer touch points
• Direct global innovative e-business projects - strategic business case development, project selection, piloting, and implementation.
• Provide thought leadership and perspective on marketing, tech and communications.

Requirements:

• Proven experience as a Digital Marketing Manager or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with social media, Google Ads, email campaigns and SEO/SEM
• Knowledge of web analytics tools (e.g., Google Analytics, Data Studio etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent Microsoft Excel and PowerPoint skills
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

Skills:

• Digital Marketing
• Website & CMS management
• Email Marketing
• Search Engine Optimization (SEO)
• Data Analytics
• Project Management
• HTML (is an advantage)