Head of Digital at Nestle Ghana Limited

Job Description

• Responsible for overall digital strategy direction for the region, including digital marketing and digital CRM.
• Evaluate digital competitive landscape, including market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing.
• As an expert for all digital platforms, provide strong advice & guidance in the area of digital marketing.
• Build digital knowledge for Brand and commercial teams
• Responsible for digital insights and translating them into action by developing digital and social media objectives, strategy and plans aligned to brand strategies.
• In partnership with our digital agencies, develop strategies to drive online traffic. Utilize a range of techniques including paid search, SEO and PPC.
• Close working with regional brand teams, Countries and our head office in Switzerland.
• Develop and track KPIs of all digital assets. Evaluate effectiveness of digital activities and lead improvement initiatives.
• Lead discussion and manage senior relationships with digital agencies and suppliers (e.g Google, Facebook)

Requirement/Skills

• Good Bachelor degree
• Strong understanding of current online marketing concepts, strategy and best practices.
• Experience in Online Marketing, Mobile Marketing, and Social Media.
• Previous experience in brand management and a similar digital marketing role.
• Candidate should understand the local digital context.
• Must have been exposed to working with either online retailers (Amazon, Ebay), FMCG companies as well as social media companies (Whatsapp, Facebook messenger)
• Experience working outside of Ghana or the rest of Africa is a must
• Language – Ideally French and English speaking, however will consider candidates who are not French speaking
• Strong relationship building , communication and presentation capabilities, ability to  learn and gain rapport easily and quickly