Latest Jobs Nestlé Ghana Limited

Job Description

• Work with Consumer Insight teams and external media agency partners to ensure Nestlé applies latest media research and insight techniques.
• Develop Media KPI's across all Contact Points to increase efficiency and effectiveness- Benchmark all buying performance to ensure continuous improvement.
• Work with procurement as a partner consultant to ensure contract compliance and to improve delivery and performance.
• Validate regional and country level media plans.
• Evolve market media audit capability to track core KPI's for ‘delivery, compliance and market advantage'. Consult Nestlé Audit and Procurement to evolve best practice and identify external partners for benchmarking.
• Provide test and learn programs to increase knowledge and capability in 'new media'.
• Lead Bi-annual/Annual performance reviews of the Media agency partners.
• Build capability and knowledge of effective media planning and buying across the region.

Requirement/Skills

• Strong Media knowledge with a minimum of 8 years’ experience in Media agency management or equivalent position in FMCG.
• Good Bachelor’s Degree
• Experience in both planning and buying functions plus full knowledge of emerging Digital landscape.
• Candidate should understand traditional media and have had experience in both planning and buying functions.
•  Must have either been exposed to media or coming from a media background with agency experience a well as experience working outside of Ghana or the rest of Africa
• FMCG experience would be ideal however this is not a necessity
• Candidate should have gravitas, influence and ability to engage with senior stakeholders
• Strong relationship building , communication and presentation capabilities, ability to  learn and gain rapport easily and quickly
• Language – Ideally French and English speaking, however will consider candidates who are not French speaking

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Job Description

• Responsible for overall digital strategy direction for the region, including digital marketing and digital CRM.
• Evaluate digital competitive landscape, including market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing.
• As an expert for all digital platforms, provide strong advice & guidance in the area of digital marketing.
• Build digital knowledge for Brand and commercial teams
• Responsible for digital insights and translating them into action by developing digital and social media objectives, strategy and plans aligned to brand strategies.
• In partnership with our digital agencies, develop strategies to drive online traffic. Utilize a range of techniques including paid search, SEO and PPC.
• Close working with regional brand teams, Countries and our head office in Switzerland.
• Develop and track KPIs of all digital assets. Evaluate effectiveness of digital activities and lead improvement initiatives.
• Lead discussion and manage senior relationships with digital agencies and suppliers (e.g Google, Facebook)

Requirement/Skills

• Good Bachelor degree
• Strong understanding of current online marketing concepts, strategy and best practices.
• Experience in Online Marketing, Mobile Marketing, and Social Media.
• Previous experience in brand management and a similar digital marketing role.
• Candidate should understand the local digital context.
• Must have been exposed to working with either online retailers (Amazon, Ebay), FMCG companies as well as social media companies (Whatsapp, Facebook messenger)
• Experience working outside of Ghana or the rest of Africa is a must
• Language – Ideally French and English speaking, however will consider candidates who are not French speaking
• Strong relationship building , communication and presentation capabilities, ability to  learn and gain rapport easily and quickly