Marketing Associate at mPharma

Position Description

• A central feature of our QualityRx program is establishing the pharmacy as a primary healthcare center.
• mPharma works closely with partner pharmacies within the QualityRx network on initiatives to increase footfall and expand the customer base and satisfaction.
• Our overall objective is to allow pharmacies to offer more than just dispensing medication. mPharma is keen on ensuring that patients can see the pharmacy as a place to access all their primary care needs.
• You will work with the primary care team and other stakeholders to promote the service and drive patient adoption and satisfaction.

Key Responsibilities 

• Working with retail teams, community health nurses in interacting with patients and potential mutti members to understand the key patient needs at communities where mutti pharmacies are. 
• Interacting closely with patients and potential customers to understand who they are, what their health care requirements are and how to connect with the target markets.
• He/she will advise the team on strategic locations/spots to conduct community health outreaches, also plan and execute this strategy.
• He/she will work with the team to create strategies to drive consultations and adoption of patient support programs 
• Manage and collaborate with agencies and stakeholders, identify and initiate partnerships with new vendors.
• Work with an agency to design print materials brochure, flyers, branded t-shirts, logos, signposts, and all other marketing tools.
• Develop and monitor campaign budgets
• Prepare accurate reports on our marketing campaign’s overall performance on a monthly basis
• Coordinate with advertising and media experts to improve marketing results
• Work with the health services team to create educative content and materials for primary care marketing 
• Strategizing with the team to come up with fresh, innovative ideas/or modify existing ones

Qualifications

• Bachelor's degree in marketing, business administration, communications, or another related field.
• 5+ years of professional experience in marketing communications

Admin

• This position reports to the Global Marketing Manager, Primary care.