Marketing Manager at SES Satellites Ghana

Role Description Summary

The Marketing Manager is the primary marketing connection to the Ghanaian market and the market launch of HD+ TV services. HD PLUS GHANA relies on a B2C model and key local distribution partners to reach its target end customers.
The role is responsible for all aspects of planning and implementing the Ghanaian B2C marketing strategy for HD+ TV services.
The Marketing Manager enhances brand visibility and brand awareness through continuous local brand management.
The job location is in Accra, Ghana, but the role works very strong together with the Marketing and product team in Germany and other departments in Luxemburg.

Primary Responsibilities / Key Result Areas

• Responsible for brand management and marketing for B2C in Ghana
• Oversees to the trends of the Ghanaian market and direct the market research accordingly
• Responsible for brand management by analyzing and planning on how the HD+ is perceived in the local . (Developing a good relationship between the brand and the is essential).
• Positioning the local subsidiary along the defined company’s brand values
• Define local marketing strategies and objectives
• Develop a feasible marketing plan
• Design and coordinate promotional campaigns and other marketing efforts across channels (TV, print, digital, social media, POS/distributor, PR, sales trainings, fairs, events etc.)
• Refine and continue implementation of marketing KPIs to analyze and report the outcomes of marketing campaigns
• Responsible for planning, allocation and control of the local marketing budgets in accordance to organizational objectives
• Select and lead external marketing agencies and consultants in Ghana

 

COMPETENCIES

• Experience in leading marketing and communication related projects
• Highly developed strategic and creative skills
• Excellent organization and planning skills; result oriented
• Flexibility and proven ability to work successfully and collegially in a multi-cultural environment
• Strong presentation and interpersonal skills
• Sense of accountability for areas of responsibility, combined with an ability to anticipate issues and manage risks
• Experience in budget management and control