Social Media and Public Relations Officer at Happy Milk Ghana

Responsibilities for Social Media and Public Relations Officer

• Oversee day-to-day management of campaigns and ensure brand consistency
• Facilitate scaling brand and company awareness through various social media, Radio and TV channels
• Work with our brands to create and implement social media strategies monthly
• Ensure brand consistency in “copy” through tone of voice, terminology, colour scheme etc.
• Supervise all aspects of social media interaction between customers and the company, and ensure a positive customer service experience
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Instagram, Tiktok, Twitter, Facebook, Pinterest, YouTube and LinkedIn
• Ensure progress on all platforms by using analytical tools such as Google Analytics and others
• Oversee the creating and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives

Qualifications for Social Media Manager

• 3-5 years of social media management experience
• Bachelor's degree in business, marketing, journalism, public relations or related field
• Professional certification in Google Analytics
• Proficient using multi-social posting programs such as Hootsuite and HubSpot
• Strong computer skills using Microsoft Office, Adobe Suites, Canva
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Ability to manage our online word press e-commerce and blog sites
• Strong design skills in creating contents
• Strong copy/caption writing skills
• Ability to identify, research, approach, negotiate and build relationships with influencers and media houses for marketing campaigns
• Good skills with photography and video editing
• Strong communication skills with ability to handle some public relation activities on behalf of the company.