Publicis Groupe Africa is the leading full-service network spanning the African Continent.Part of one of the world’s largest communications holding companies, we are the fastest growing network of communication agencies in Africa. We’ve sought out the best agencies in each country to form teams that are diverse, homegrown, and undeniably African.
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Work with multiple stakeholders and clients at senior levels
Collaborate with cross functional teams
Become a knowledge leader in specialist categories
Identify potential business opportunities
The Category Lead is the key point of contact for the client and fully understands the client’s brand, business and category dynamics in the CWA region.
Acting as the client partner for growth, the Category Lead leverages support from the multidisciplinary agency team & the Publicis global network to provide carefully considered, quick to market solutions based on the agreed annual scope of work and beyond.
The Category Lead understands what clients would rate as ‘great’ - and[SC2] [SC3] works[SC4] with clients to create break-through[SC5] communications by leading[SC6] and motivating agency teams to meet and exceed those expectations.
Coordinating the response to briefs, the Category Lead guides, challenges and inspires the work carried out by creative, production, digital and planning teams so that outstanding, holistic solutions are produced, approved and translated into campaigns for market or regional implementation across CWAR.
The Account Lead successfully manages an entire Nestlé category (eg culinary, dairy, coffee, infant nutrition) for the CWAR region. Whether the projects are large of small, the Category lead manages the projects with diligence and attention to detail.
He/she is expected to nurture and cultivate senior level client relationships and is responsible for day-to-day aspects of the client’s business as well as ownership and delivery of the scope of work.
Duties and Responsibilities:
Lead the client agency collaboration of writing the brief
Ensure clear stakeholder alignment on available budget and timescales for the campaign
Ensure client & agency teams are aware of the timeframes involved for legal/regulatory review across CWAR, approvals and any associated costs
Ensure client feedback on each creative idea is delivered immediately and correctly[SC7] to agency and third party teams as appropriate.
Support client on development and use of [SC8] research stimulus and the related costs/timings involved with the production of these
Work with the client to create a joint picture of what “good” and “fantastic” look like [SC9]
Manage and track agency fee on the category with clear intent of mining for scope for revenue uplift.
Participate in the quarterly business reviews on client’s business
Manage and own the scope of work and key KPI’s mutually agreed between agency client teams.
Manage the bi-annual agency client evaluation process
Responsible for Managing brand/business scope of work and Out of Scopes
Manage[SC10] all stakeholders (client, Groupe, agency internal, third party)
Schedule and champion internal agency reviews prior to client presentations
Schedule, prepare for and present during weekly status meetings with client.
Ensure that the agency draws on the global brand teams in Publicis Paris (and the wider global network where necessary) through scheduled weekly check ins and scheduled sharing of status reports.
Ensure that key milestones such as business reviews, market visits, competitor reviews are managed and followed up.
Ensure delivery of a creative solution which is relevant to the client’s business/brand by working with Planning and Creative to gain a thorough understanding of the client's commercial macro/micro environment, competitor behaviour and positioning
Manage the agency creative, digital and production teams to ensure critical timings are met
Utilise research from Planning to ensure comms ideas/creative material will be effective in contributing to the success of client’s business/brand
Attend preproduction meetings with agency departments and client to present production script, shot list, and a detailed production estimate for client approval
Work collaboratively with agency departments to schedule a date and time to shoot campaign upon client approval
Partner with creative, planning, digital and production teams to produce conversation changing campaign materials for client campaigns.
Ensure all disciplines are well briefed in sufficient time and working in the same direction, to the same time and budget limitations, raising concerns before they become client facing issues
Present final edited creative work to client and gain approval
Orchestrate day to day delivery of projects across several disciplines
Ensure client is aware of progress and hitches at all times
Maintain the highest standards of creativity and quality throughout the development ?and implementation of all work
Career Progression to Project Manager and Business Director[SC11]
Levels of proficiency and training required to progress to the next step:
Managing and developing client relationships at a senior level
People management skills
Managing internal resources
Growing business revenue
Write large scale project proposals ?[SC12]
Work with clients at senior level
Manage and develop employees
Identify potential business opportunities
Becoming an expert – knowledge leader in specialist categories