Geo Marketing Analyst at Vodafone Ghana

Role Purpose

• Reporting to the Geo Marketing & Research Manager (Insights) the role holder will lead the geospatial market, consumer understanding and provide technology insights on expansion, network strength to ensure timely availability of location-based market insights and the local relevance of Vodafone Ghana’s initiatives, offerings, and executions. 
• Propose marketing solutions based on data collection and analysis through the DB and GIS software.
• Apply & develop new analytics to yield business insights.

Key Accountabilities and Decision Ownership
Customer and Market Profiling

• Integrate and analyse market research data, official statistics, and internal MIS to adequately profile our customers and markets at both national and decentralized levels (territories, regions, circuits, zones etc).
• Liaise with various national and local governmental agencies, research institutions and other organizations to access secondary data for a robust geo-marketing capability.
• Provide in-depth understanding of regional and zonal operational and financial performance
• Support Marketing, Customer Operations, Sales & Distribution, MFS and Enterprise Business with insights for roll-out efforts (Outdoor visibility, POS deployment, etc).

Footprint Expansion

• Recommend and drive the prioritization of network coverage expansion efforts with rigorous market analysis.
• Lead the development and use of user-friendly GIS tools for spatial awareness, decision making and executions.
• Provide web apps for wireless planning and service qualification. 
• Support Network engineers with visualization of existing and proposed towers and cell locations, RF coverage, fibre infrastructure, and the suitable areas for new antennas.

Market Intelligence

• Proactively gather intelligence on competitors in the regions versus Vodafone Ghana’s regional and territorial footprints.
• Propose marketing solutions based on data collection and analysis through the DB and GIS software.
• Apply & develop new analytics to yield business insights.
• Maintain quality control of collected information, ensuring accuracy and privacy.

Core competencies, knowledge, and experience

• In-depth experience in Business Analysis & Planning.
• Experience using SQL and Statistical languages, data mining & geo-marketing modelling (GIS Technologies, Big Data Tools, ETL Tool / Esri ArcGIS or other GIS tools).
• Aware of various sources for official statistics.
• Experience in database management (systems & processes) is highly desired.
• Knowledge of consumer behaviour and psychology.
• Very strong business acumen and competitor awareness.
• Mastery of Ghana’s geography, demography, and economic trends.

Technical /professional qualifications

• University degree in Geo-Informatics, Geomatics, Operations Research or Geography with adequate Business Courses.
• Master’s Degree in Engineering Management, Business Intelligence Systems is a plus.
• 5+ years relevant post National Service working experience in Telecoms/FMCG.
• Minimum of 3 years’ experience in data analysis, marketing surveys, research oriented.