PalmPay is a company that provides a payment app. Its solution allows users to send cash between friends and pay for airtime and bills. With it, people can earn rewards every time they spend with PalmPay.
Read more about this company
As we work to scale to become Ghana's #1 payments brand, we are looking for a creative, collaborative and organised social media associate who will build our presence across social media channels.
This associate will create and update content calendars, write copy and engage our online communities. In this role you will have the opportunity to collaborate with designers and colleagues on exciting campaigns and you will play a crucial role in building the PalmPay brand.
Responsibilities
Develop and implement our social media strategy across platforms
Create and update content calendars which balance the need for product promotion, user education, brand building and fan engagement and growth
Engage with marketing colleagues and product, customer care and sales teams and take their needs and ideas into account for your content plan
Write high-quality, engaging and platform-relevant copy
Work with in-house design team to create world class visual content
Manage our blogger and influencer outreach programme
Monitor, analyse and report on key social media KPIs and continually adjust strategies and content to optimise performance
Collaborate with marketing colleagues to ensure brand consistency across channels and contribute to the planning of integrated campaigns
Work with the customer care team to create best-practice guidelines and response templates to help them engage with our online communities
Stay up to date with the latest social media best practices, industry trends and competitor activities
Own and operate a social media budget to be split between platform ads, giveaways, content production and influencers
About you
You have:
A Bachelor’s degree with a minimum 2.1 classification
A minimum of 2 years’ work experience, ideally working in tech startups and/or international companies
An expert understanding of social media related workflows and KPIs
You are strongly self-motivated and can work independently to drive projects
Excellent copywriting skills
Creative and curious - you are brimming with ideas for campaigns and posts and are always learning
A natural eye for good design
You pay close attention to detail
You love working collaboratively and as part of a team
You can effectively manage projects that involve multiple stakeholders and drive tasks to completion
You are able to manage multiple concurrent projects and tasks
Flexibility to accommodate emerging responsibilities and last-minute changes
You apply a data-driven approach to your work and optimise campaigns based on analysis of key KPIs
Even better:
Completed a digital marketing course or certification
Experience working with project management tools such as Slack and Trello
Experience working with cross-cultural and/or distributed teams
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