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BIC products are known and appreciated all over the world for their quality, their affordability and ease of use. The ballpoint pen, the pocket lighter, the one-piece shaver are all part of the daily lives of millions of consumers. These products make BIC one of the best known international brands, present in 3.2 million retail outlets, in more than 160 c...
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Job Summary:
Main Responsibilities / Tasks:
Marketing Plan conception:
Prioritize channels for each category and define the relevant activities to support growth of the business in the territory
Support the BDM in defining the optimum distribution strategy in the territory
Marketing Plan execution:
Brief agency for BTL activities implementation
Ensure follow up of activities execution as per brief
Reporting of activities implemented
Work with the distributor’s sales team on POSM implementation
Work with the distributor’s sales team on the availability of must have products per channel
Work with Product Managers on packaging development
Shopper understanding
Build knowledge on the shopper per category and per channel (Who, What, When, Where)
Define key purchasing drivers par category and per channel
Competitive intelligence
Update price value chain BIC vs. competition for the 3 categories and per channel every quarter
Understand and share main competitors field strategies and competitive advantages in channels
Capabilities building
Train & coach distributor’s sales team on merchandising
Candidate Profile: Qualifications / Technical Skills
Professional skills:
Personal skills:
Previous Professional experience:
Additional Information
Your application for this position does not guarantee an offer. The skills and experience required for this job will determine the success of your application
BIC is an equal opportunity employer and committed to recruiting, developing and maintaining a diverse workforce in compliance with all applicable Human Rights legislation. The Company will endeavor to make reasonable accommodations up to the point of undue hardship, for disabilities made known to it by its employees and applicants.
Interested and qualified? Go to BIC on jobs.smartrecruiters.com to apply
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