Trade Marketing Manager at BIC

Job Summary:

• Responsible of the implementation of BTL activities in the territory (Ghana Cluster: Benin, Ghana, Sierra Leone, Togo; and Cameroon Cluster: Cameroon, Central Africa Republic, Congo, Equatorial Guinea, Gabon, Sao Tome & Principe) working closely with West Africa Marketing team, Business Development Managers, Distributors and agencies.                                                                                                  
• Responsible for defining the channel strategy (right portfolio, right pack & relevant POSM for the different channels) in the territory
• Responsible of the merchandising implementation in point of sales in the territory
• Develop shopper and competition understanding in order to be more efficient in our promotion, in-store communication and development of packaging in the territory

Main Responsibilities / Tasks:

Marketing Plan conception:

• Prioritize channels for each category and define the relevant activities to support growth of the business in the territory
• Support the BDM in defining the optimum distribution strategy in the territory
• Define the must have products and relevant POSM for each channel

Marketing Plan execution:

• Brief agency for BTL activities implementation
• Ensure follow up of activities execution as per brief
• Reporting of activities implemented
• Work with the distributor’s sales team on POSM implementation
• Work with the distributor’s sales team on the availability of must have products per channel
• Work with Product Managers on packaging development

 Shopper understanding

• Build knowledge on the shopper per category and per channel (Who, What, When, Where)
• Define key purchasing drivers par category and per channel

 Competitive intelligence

• Update price value chain BIC vs. competition for the 3 categories and per channel every quarter
• Understand and share main competitors field strategies and competitive advantages in channels

 Capabilities building

• Train & coach distributor’s sales team on merchandising

Qualifications

Candidate Profile: Qualifications / Technical Skills

Professional skills:

• Good knowledge of sales (channel, distribution, coverage, merchandising)
• Good knowledge of marketing (strategy, operational, communication, research)
• Good sense of analysis & planning ability

Personal skills:

• Good interpersonal relationship
• Ability to work under pressure
• Result focus
• Good communication skills (writing & verbal)
• Able to adapt and work in a team

Previous Professional experience:

• Minimum 3 to 5 years of experience in Marketing or Sales roles in FMCG or relevant industry

Additional Information

• Master degree in Marketing or Business Administration or equivalent
• Fluent in both French & English. Knowledge of local language(s) a plus.
• Able to travel up to 70% of the time