Communications & PR Associate at Farmerline Limited

Role Overview

• As a Communications and PR Associate, you will work closely with your line manager on the development and execution of Farmerline’s communications, marketing and PR strategy.
• You will be tasked with effectively promoting the business and mission of Farmerline both internally and externally; helping to manage the company’s brand through media planning, content development, communications tools, brand positioning, reputation management and handling media enquiries and by extension, social media engagement.
• This involves working synergistically with the Digital, Creative and BTL teams to execute the company’s marketing initiatives.
• You will also work closely with other units including Farmer Services, Impact & Learning and Corporate Services to develop and execute marketing strategies with the aim of reaching the company’s quarterly and annual goals.

Responsibilities 

• Help drive the growth of Corporate Services
• Help drive the growth of the Farmer Services (B2C & B2B2C) business
• Work closely with your line manager in the creation, implementation and monitoring of all communication and marketing campaigns across the company 
• Track and manage campaign engagement to increase awareness and loyalty
• Prepare detailed reports of campaign results to show impact on company’s growth
• Track actualisation of campaign goals and note any learnings for further improvement
• Work closely with the Impact & Learning unit to develop stories and case studies around client projects for company newsletter and website
• Produce content to be used to drive growth of the company’s business
• Track new business and audience engagement (i.e. n% increase in total engagement)
• Track client feedback (i.e. n% increase in feedback)
• Track impact of content created on success of project (i.e qualitative/quantitative report)
• Support the Digital Content Manager with digital and social media engagement, including but not limited to newsletter build and distribution, and overseeing comments and queries from the online community
• Maintain and update newsletter mailing list
• Manage all internal communications, including but not limited to communicating company announcements to employees, and working closely with HR to distribute notices
• Track employee awareness and feedback
• Understand and report to your line manager on any needs, fears, expectations and preferences from staff
• Support company participation in all external activities and events
• Monitoring the preparation and promotion of external marketing activities
• Monitor and report on the Farmerline brand’s benefits of event participation
• From time to time, prepare proposals and presentations to support marketing and sales funnels
• Any additional support required by your line manager

Required Qualifications

• Applicant must have a Bachelor’s Degree / HND in Marketing or Communications
• Ability to multi-task and independently organize work and prioritize tasks. 
• Self-motivated, honest, highly responsible, and punctual.
• Ability to work both independently and as part of a team
• Willingness and ability to handle a high volume of work
• Self-starter who takes initiative, a problem-solver, and an excellent communicator 
• Proven experience in the use of mobile technology