Marketing & Development Executive at FOCOS Orthopaedic Hospital

Job Description
Fund Raising Responsibilities

• Collaborates with the Board of Directors and Executive Management to create a fund development plan which increases revenues to support the strategic direction of the organization
• Develops and manages timelines for various fundraising activities to ensure strategic plans and critical fund raising processes are carried out in a timely manner
• Establishes and implements a wide range of advancement policies and procedures for individual donors, contributing members, corporations, and foundations
• Responsible for identifying and establishing potential sponsors and settling on the appropriate targets for funding for patients
• Manages and maintains the established relationships of FOCOS with corporate/ individual sponsors
• Establishes contacts with other organization personnel, approaches individuals, corporate and foundation officials and negotiates the terms of their support to FOCOS
• Fosters an understanding of philanthropy within the organization
• Develops a comprehensive communication plan to promote the organization to donors and maximize public awareness of the fundraising activities of the organization
• Builds relationships with community stakeholders to advance the mission and fundraising goals of the organization
• Develops policies and procedures for the development unit which reflect ethical fundraising practices

Public Relations

• Plans, develops and implements PR strategies
• Acts as the focal point (Face of FOCOS) to the public
• Manages the PR aspect of developmental projects
• Manages all media in relation to answering enquiries from media houses, their representatives and affiliated entities
• Organizes events (annual and routine) designed for awareness creation – Scoliosis Awareness Month, Open-House, GALA, press conferences, exhibitions, press tours of the facility
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Coordinates the design, printing and distribution of marketing and communication materials for development efforts
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Represents FOCOS at all Public events designed to promote awareness of the FOCOS brand

Marketing

• Leads all marketing activities to ensure public awareness of FOCOS Cause
• Researches the market and adopts tailor made approach to branding FOCOS in Corporate Ghana
• Liaises with advertising /marketing entities on promotional events that highlight FOCOS’ existence
• Be responsible for designing In-House Newsletters, Flyers, publicity brochures, banners, leaflets, promotional videos, photographs, films and multimedia programmes, bill boards for creating awareness
• Devises and coordinates photo opportunities of visits of volunteers, philanthropic individuals, sponsors and moments that must be captured for highlights
• Maintains and updates constantly information on the organisation’s website
• Manages and updates information and engages with users on social media sites such as Facebook, Instagram, twitter, you tube, and others
• Conducts periodic market research of FOCOS and devises strategies to maintain the competitiveness

Requirement/Skills

• MSc. Marketing and or Public Relations
• Membership of Institute of Public Relations or Chartered Institute of Marketing, Ghana
• A minimum of Five (5) years working experience in similar Position
• Large portfolio of high profile contacts (individual & corporate)

OR

• BSc. Marketing and or Public Relations
• Membership of Institute of Public Relations or Chartered Institute of Marketing, Ghana
• A minimum of Ten (10) years working experience in similar Position
• Large portfolio of high profile contacts (individual & corporate)