Jobs Career Advice Signup

Send this job to a friend


Did you notice an error or suspect this job is scam? Tell us.

  • Posted: Sep 18, 2020
    Deadline: Not specified
  • Note: Never pay any money to any recruiter for any purpose (certificates, medical testing, interview, work kit or any other thing).

    Guinness Ghana Breweries is a Ghanaian brewery founded in 1960. It is located at the Kaasai Industrial Area in Kumasi Guinness Ghana Breweries is listed on the stock index of the Ghana Stock Exchange, the GSE All-Share Index.At its inception, the company produced only Guinness Foreign Extra Stout, popularly known as Guinness. The primary depot was at the ...
    Read more about this company

    Senior Brand Manager – Scotch

    With its current base business and a fully loaded innovation agenda aimed at establishing a full total beverage business in Ghana with a rich portfolio of brands covering beers, local and internal premium spirits and non-alcoholic adult soft drinks, Diageo Ghana is set to grow aggressively and competitively over the next 3 years.

    Market Complexity

    • Consumers – Ghana has a population of c.26 million currently with forecast for solid population and economic growth. Overall penetration of alcohol is relatively low, but with strong consumption of both beer and mainstream spirits. There is also a strong carbonated soft drink category (CSD’s), ranging from Malt based beverages through to more traditional CSD’s.
    • Competitors – Ghana is a very aggressive and competitive market across all categories.

    Functional Expectancy Profile

    The SBM is responsible for demonstrating these skills:

    • BUILD PURPOSEFUL WINNING BRANDS.  Expected Level = Essential / Advanced ;Builds purposeful and distinctive brands, identifying strategic growth opportunities and translating them in to a competitive Marketing Business Plan (MBP) that drives growth and makes our brands beacons within culture
    • USING INSIGHT TO SELL MORE:  Expected Level = Essential ; Uncovers deep, penetrating insights about occasions, purchasing and consumption behaviours, and uses this insight to inspire marketing strategies and plans which ensure we drive purchase through all channels.
    • FORGING POWERFUL PARTNERSHIPS: Expected Level = Essential ;Leads and inspires and team comprising a broad range of contributors including other functions, agency partners and external experts, individuals and organisations who influence culture.  Combines our skills with theirs to create outstanding content which can drive greater cultural traction for our brands and create value efficiently and effectively.
    • DRIVING MARKETING PERFORMANCE:  Expected Level = Essential  ;Fully understands the way in which Diageo operates in the context of their market and uses this knowledge and data analytics to manage all levers of value creation to ensure profitable brand growth for Diageo and our partners.
    • DELIVERING INTERGRATED EXECUTION: Expected Level = Essential / Advanced ;Develops holistic and integrated culturally relevant Marketing programmes that reflect brand purpose in a meaningful way for consumers.  Then executes in a timely manner, and with creative flair, through multi-channel media encompassing traditional, experiential and digital communications.

    Purpose of Role & Accountabilities

    • Champion the relevant brand amongst internal and external stakeholders and ensure volume, profit and market share delivery.
    • Long term brand strategy, architecture and positioning development in alignment with portfolio strategy.
    • Development & implementation of brand pricing strategy.
    • Formulate the annual MBP for designated brand(s).
    • Lead the execution of the MBP for designated brands(s).
    • Translate brand strategy into 6 Quarter planning: 18 month plan outlining all activity by channel.
    • Work effectively with strategic partners to develop activity plans based on a clear understanding (through M&E and A&P effectiveness review) of the impact of both new & existing activities.
    • Input to the development of brand innovation & renovation plans, including line extensions, working with innovation project managers to deliver timeously.
    • Monthly submission of brand performance (rationale & commentary of brand volume, brand health, brand share) and key drivers of performance.  Development of brand updates for Exec on request.
    • Maintain the highest standards of execution, and in particular ensure personal excellence in the execution of brand communication and activation strategies.
    • Maintain strong relationships with agency partners, providing written briefs and de-briefs using DWBB format, formulation of accurate work plans & fair PRIP proposals, retainer negotiations and regular performance reviews.
    • Provide meaningful input into the S&OP process (volume forecasting & A&P).
    • Support the Marketing Manager in the development and coaching of Brand Managers and Graduate Trainees.
    • Own the culture of compliance in the Brand team; ensuring full compliance to DMC, GAR and CARM requirements.

    Qualifications and Experience Required


    • Appropriate tertiary marketing qualification – degree / diploma
    • Suitable Post Graduate Qualification is desirable


    • Minimum 6 years’ experience in marketing and innovation ideal
    • Experience in other Commercially-oriented roles is desirable
    • Track record of success in highly demanding organisations
    • Proven ability to operate within the context of an extensive business network with accountability for key brand owner contact points
    • Experience of operating in complex multi-dimensional consumer and channel landscapes

    Requirements for Success in Role

    Ability to:

    • Grasp complexity of market (multiple channels, languages, cultural differences, norms and practices)
    • Balance multiple priorities and work to a series of tight deadlines
    • Make rapid decisions and respond quickly to organization change
    • Self-motivate Work effectively with technology

    Method of Application

    Interested and qualified? Go to Guinness Ghana Breweries on to apply

    Learn how to get a job in any industry you want. Read 72 Hours to The Job You Love

  • Send your application

Back To Home

Career Advice

View All Career Advice

Subscribe to Job Alert


Join our happy subscribers

This website uses cookies to improve your experience. By using this site you agree to the storing of cookies on your device to enhance navigation, analyze site usage, and assist in our marketing efforts. To learn more, see our Cookie Policy. Accept and Close
Send your application through

Yahoomail Gmail Hotmail